For my final major project I created a new sophisticated Tea brand called BLEND that focuses on four herbal Teas; Chamomile, Aniseed, Lemon and Mint. These flavours come together to spell out the word “calm”, this represents the idea of herbal teas benefitting your health and improving your calmness.
Each BLEND contains its own personal pattern, using colours which represents the enjoyable tea flavours. The brand is tied together through the use of a logo, tea bag tags, tea alphabet and packaging which all include the consistent artwork that makes BLEND a recognisable brand.
